Our work

Critical support for crucial candidates

As politicians, your job is to speak to people. This is the principle that drives our collaboration with candidates – and it works.

Over the dozens of progressive local, regional, and national campaigns we’ve engaged in across Europe, we’ve helped candidates effectively tell the story of who they are, and how they can use politics to help people solve the problems affecting their day-to-day lives.

Our candidates–who are often from the margins (e.g., young, female, working class) and not expected to do well–consistently over-perform vote expectations.

Our support to candidates centers narrative but encompasses all aspects of campaignings–from content creation, to field, digital ads strategy, media coaching, and more. We’ve also developed step-by-step campaigning tools that candidates can use on their own and with their teams.

Turning goals into narratives and stories into movements

Colors and fonts won’t get you where you need to go. Neither will a cool logo. They won’t hurt, but you need the right narrative!

Narrative is telling the story of your mission over time–by delivering the right messages, to the right people, using the right messengers, at the right time. Real people, working people, are too smart and too sick of politics for one simplistic repeated message. Again and again we see campaigns that win by addressing the issues of the present, redressing wrongs of the past, and looking forward to a vision of the future under one consistent frame.

Social Changes helps campaigns and candidates tell stories that center people and street level problems. We provide narrative frames; create content that advances those narratives–including branding, videos, ads, and social media posts; help identify and coach messengers; and build effective, audience-first distribution strategies.